The problem
What needed to change
The team needs consistent market research, campaign operations, and customer response without adding a large operations layer.
Scope
Live and proposed scope
Initial phases are live. The proposed expansion is also included in this public scope.
- Competitive intelligence workflow
- Ad operations with approval gates
- Customer support flows across commerce channels
Agents and workflows
AI workflows in scope
- Research agent for market signals
- Ads operations agent
- Support agent for routine customer questions
Reliability
Trust controls in scope
- Human approval before consequential actions
- Shared rules for brand and campaign context
- Traceable inputs for recommendations
Outcomes
Initial phases are live. Additional automation is proposed for a later stage.